The target audience for this billboard will be very similar to that of the magazine ad: young adult to middle-aged, mostly males. However, it will reach a larger, more broad audience than the magazine will. The call to action will also be the same: to get people to look up the band, check out their new album, and potentially see the band on their summer tour.
The specifications provided by the instructor include a JPEG template and a PDF with additional information. The template says to create the file directly on top of the JPEG image, and save as a JPEG (at maximum quality). Also, the image would be 400 pixels (h) x 1400 pixels (w), and it should be created in RGB color mode.
I did a bit of research on Lamar Advertising's site. I looked at their interactive rate card to get some pricing information. I decided that since this billboard was for a band, not a local business or service, I should price for a larger city. I went with Olathe, KS (I'm really not sure why, so don't ask). For a 4 week run of a 14' x 48' sign, the cost would be $5,000, which isn't as bad as I thought it would be.
Anyways, back to the real work.
Here are scans of my thumbs and roughs for this billboard.
So then I got started on actually creating the billboard. I created the Magazine ad, since it would require more information. From there, I took bits and pieces out of the ad to place into the billboard template. This is my final piece!
Be sure to check out my post on my Magazine Advertisement to see the rest of my little mini-campaign!
Master Image List Elements: The white text on the left counts as a reverse, and the background images are both 4 color rasters.
Copyright statement: The match stick image was taken from the "Elements to Copy" folder on the server in the classroom. The textured background image was a free download from WeGraphics.
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