Sunday, April 15, 2012

Final Project

The final project is....dun dun dun!....designer's choice! While it's nice to have (mostly) free reign over what to do for this one, I was overwhelmed by my options. After quite a big of debating, I decided to do something business card related, so that I might be able to use it for myself.

As you would guess, the purpose of this business card, like all others, would be to supply my contact information for others. In my case, a business card would be used when meeting possible future employers and/or clients for business (if I were to do freelance design work). Thus, the call to action would be to contact me via phone, email, postal mail, or to visit my blog or Facebook page.

I decided to do something a little different from an average business card, and not just because we were required to design a project with a fold in it. I wanted to try and balance make something interesting and different, but quite simple and striking.

Here are my (super quick) thumbnails:


And here are my rough sketches of two of my designs:


I'm still unsure if I'll do a bi-fold or tri-fold design at this point. I need to get some things on screen and see how they look before I make my decision.

Update!

Here are some quick pictures of my folding dummy:


My final piece unfolded will measure 2" x 9.875". This also includes the die-cut, which I changed to a "}" like shape. I also can make a version of the piece without the die-cut, since it's more of an additional element and isn't essential to the piece. I used a 1/8" bleed and 1/4" margins. I considered using smaller margins since it's such a small piece, but the 1/4" worked because I didn't have a lot of content to fit on there.

It would be a full color, dual-sided tri-fold. I chose to print my proofs on what I think was around 70-pound book weight paper. I wanted a bit thicker weight since it is a business card and needed to be a fairly sturdy.

I talked to PittCraft to get my price quote for 1,000 of these with the die-cut. The printing cost for 4 color on cover stock is $119.00. The pricing for the die-cut and score is $254.00. I forgot to ask what the cost would be to fold without the die-cut, but that was just something extra on top of our requirements for the project.

Here's a screen grab of my final PDF and some photos I took of my final mock-up.






There it is! All finished. I'm super happy with how it turned out, and I'm actually considering getting these made (without the die-cut, of course).

                                                                                                                   

Master Image List Elements: The last Master Image List requirement I needed was a screen tint, which was fulfilled by the inside color block.

Copyright statement:
The hand and grunge element (front -- behind logo) were both vectors taken from the course syllabus.
The two paint blocks were from a free grunge paint block vector download on WeGraphics.
Both instances of the logo were created by me.
The brackets on the inside were also created by me.
The textures on the outside of the piece were both free downloads from WeGraphics.

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