Job Search Analysis 2

 A brand identity designer is one of the many job options for those in the graphics field. Basically, what a brand identity designer does is coordinating all of the visual (and implied) aspects of the identity of a company to make the desired outcome. Every company has a certain identity they have and want to portray. Proper use of logos, signage, advertising, social media, etc. helps to convey that effectively, while at the same time, promoting the company.

Having education (usually a Bachelor's degree) and skills experience in the graphic design field is a must for this position. Even if you are managing, it is still important to have a background and understanding of the basic concepts of design and communication. Without that knowledge, you cannot effectively convey the proper messages with the branding of the company. Most positions will require a working knowledge of software in the Adobe Creative Suite, including Illustrator, Photoshop, etc.

Salary for this position varies a great deal, as there are several different levels of the job. There may be multiple employees working with brand identity, or one person in charge of it all. Salaries can range from around $30,000 per year up into $60,000-$70,000. The average is around $54,000 per year.

                                                                                                                  

Sources:
http://www.adigitaldreamer.com/articles/brand-identity-designer.htm
http://www.freelancer.com/work/brand-identity-design-average-salary/
http://www.indeed.com/salary/q-Brand-Identity-Design-Manager-l-Cincinnati,-OH.html
http://www.studydiscussions.com/advance-your-career-as-brand-identity-designer/